{"title":"Wheat Protein","description":"\u003ch2\u003eSmooth Skin With Wheat\u003c\/h2\u003e\n\u003cp\u003e\u003ca title=\"Puffiness Reducer from Wheat.\" href=\"https:\/\/www.ewg.org\/skindeep\/ingredient\/706735\/TRITICUM_VULGARE_%28WHEAT%29_PROTEIN\/\"\u003eEWG Rating\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0069\/7719\/1993\/files\/score-image-1_1.png?v=1614785574\" alt=\"EWG Skincare Ingredient Safety\" style=\"float: left;\" width=\"85\" height=\"85\"\u003e\u003cstrong\u003eScientific Name:\u003c\/strong\u003e {Triticum Vulgare}\u003cbr\u003e\u003cstrong\u003eCommon Name:\u003c\/strong\u003e {Wheat}\u003c\/p\u003e\n\u003cp\u003eThe primary use of wheat protein in skincare is to improve the look and texture of the skin. Natural wheat protein has beneficial components that make it great for hair. It also is great for your body.\u003c\/p\u003e\n\u003cp\u003eIt adds a rich flavor to foods. It's also high in vitamins E, B, and A and some beneficial fats and minerals that keep our bodies running smoothly and happily. Those same benefits make wheat protein an essential part of our diets. Plus, it's perfect for topical application.\u003c\/p\u003e\n\u003cp\u003eWhether applied in a pack, cream, or cleanser, wheat protein helps refine your complexion's tone and texture.\u003c\/p\u003e\n\u003cp\u003eIf you have ever felt that your skin is rough or uneven, you may want to consider adding a wheat protein product to your daily skincare routine. It improves skin look, even in women with chronic conditions like rosacea and psoriasis.\u003c\/p\u003e\n\u003ch3\u003eWheat Protein Improves Elasticity\u003c\/h3\u003e\n\u003cp\u003eThe protein delivered by this ingredient is utilized by cells in the regeneration process. As a result, new layers of healthy skin move to the surface. Both facial tone and roughness improves.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"float: left;\" alt=\"skin roughness\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0069\/7719\/1993\/files\/Volumizing-Hyaluronic-Acid-Plumping.jpg\"\u003e\u003c\/p\u003e\n\u003cp\u003eVitamins E and A are both necessary and potent natural antioxidants, helping neutralize free radicals.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/collections\/what-are-free-radicals\" title=\"how to neutralize free radicals\"\u003eFree radicals\u003c\/a\u003e can arise from too much sun exposure — one of the leading causes of premature signs of aging, like fine lines around the eyes.\u003c\/p\u003e\n\u003cp\u003eAntioxidants promote healthy skin. Serums with these age-fighters are a must for younger-looking skin.\u003c\/p\u003e\n\u003cp\u003eThe best thing about wheat protein is that it contains ceramides. Ceramides are unique lipids known to collect and hold onto moisture once introduced into the skin.\u003c\/p\u003e\n\u003cp\u003eNot only can this prevent skin from becoming either too dry or too oily, but it also helps to plump the complexion from within the body. As a result, one of the most telling signs of aging is drooping jowls, sagging cheeks, and hollowness.\u003c\/p\u003e\n\u003cp\u003eWheat protein is applied topically, filling it with these lipids that plump up as they attract moisture. Not only does this fill out the appearance of drooping areas, but it also provides the face with a good source of long-term moisture.\u003c\/p\u003e\n\u003cp\u003eMany people are also choosing to avoid wheat. They lead a gluten-free lifestyle. If you avoid wheat, we also have many \u003ca href=\"\/collections\/diy-formulas\" title=\"gluten-free products\"\u003egluten-free products\u003c\/a\u003e. You can visit our learning library for more information on these items.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSources:\u003c\/strong\u003e\u003cbr\u003e\u003ca title=\"Wheat Protein in Skincare\" href=\"https:\/\/www.mdedge.com\/dermatology\/article\/129168\/aesthetic-dermatology\/wheat-skin-care\"\u003ehttps:\/\/www.mdedge.com\/dermatology\/article\/129168\/aesthetic-dermatology\/wheat-skin-care\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/16689814\" title=\"Medical Dermatology Wheat Protein Sensitivities\"\u003ehttps:\/\/www.ncbi.nlm.nih.gov\/pubmed\/16689814\u003c\/a\u003e\u003cbr\u003e\u003ca title=\"Gluten and Wheat Protein\" href=\"https:\/\/www.huffpost.com\/entry\/gluten-and-acne_b_2601648?ncid=edlinkusaolp00000003\"\u003ehttps:\/\/www.huffpost.com\/entry\/gluten-and-acne_b_2601648?ncid=edlinkusaolp00000003\u003c\/a\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/7719\/1993\/collections\/5b19a927c64211eac293c7001fa9d662_87ad85bc-ef29-4369-978e-033be2f04f80-3406661.jpg?v=1762819313","url":"https:\/\/nituralorganicskincare.com\/collections\/wheat-protein.oembed","provider":"Skin Perfection Natural and Organic Skin Care","version":"1.0","type":"link"}